Tuesday, May 27, 2008

IPL IPL IPL !!!

The fever is on!
Its Indian Premier League alias of Indian Paisa Loot League?

Well one of the best initiative in cricket history when multinational players are playing in India to raise the sports spirit along with earning huge currency with entertainment for millions. And when I think about India i would say its a place of huge opportunity in any field whether it is Technology, Manufacturing Industry, Art, Cinema, Education, Service Sector,Sports or being the second largest Populated country of Globe. Welcome to the most cultured, the very young, Gods own country INDIA.

This lucrative model of IPL has brought the corporates into direct contact with the cricketers apart burdening them with the task of managing a cricket team.

This has served as a platform to assess the different ways that the BCCI and the corporate entities view performances. The cricketers will realise that the BCCI is not as demanding as some corporate houses as far as the results are concerned.

Then, of course, the BCCI is an organisation whose main objective is to promote the game. On the other hand, the corporate houses see the IPL as not a medium to gain mileage but as an investment for the future. Hence the non deliverance of results will not be taken lightly as good results enhance the brand image which in turn will give the ROI for long run.


But who bring this idea? from where this IPL concept has come?
Well it has come from the great legend of cricket Mr Kapil Dev. He started beautifully his ICL(Indian Cricket League) entity, unfortunately lack of fund has put it down.

But as BCCI is having huge amount in its treasury thus able to buy "expensive" players around the globe who enhances the sports spirit with full entertainment. In this rhyme, our old hero's idea has been stolen by BCCI. But as we oftenly use everything is fair in Love and War, then it is too.
Anyways this platform will surely bring up a good fortune for young cricketers of india as well as for world cricketers. This blend of Entertainment, Cricket and Business shall surely continue in coming years till another InPL starts. International Premier League! I wish..

-Romila



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